PROJECT NYC, “See What the World Will Be Wearing” – quite an appropriate motto, considering the impact this influential menswear trade show has. I am lucky to be one of the chosen bloggers to cover the event this year, from January 21 to January 24, and I’m looking forward to share the awesome experiences I will, undoubtedly, be making. But first, I wanted to give you a little introduction to PROJECT, what exactly a trade show is, what brands you can expect there and how come they determine what you (and I) will be wearing.
Let’s start with the basic: a trade show. Imagine you walk into a store, and there’s no women’s wear anywhere. It’s a huge store, filled with menswear. But you can’t shop – the people who shop there are buyers, not privately, but for retailers. PROJECT has some of the most amazing contemporary menswear brands, which is why buyers from all over the world come to visit the trade show, to see the collections.
Joint here, are the people that create and sell the collections with the people who sell it to us, make it available to the public and choose what the world will be wearing – yes, that’s where the motto comes from. I myself, as I said, am one of the lucky participants of THE BLOGGER PROJECT, and look forward to sharing my favorites with you! Check out the brand list and let me know if you would like to see what these brands have to offer to you in the next months!
