Firenze

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A Local’s Guide To Visiting Florence

Florence, or Firenze – as it’s called in Italian – is one of the most beautiful cities in Italy in a country full of picturesque landscapes and iconic architecture. The city is relatively small, and like most European cities, has been built over the centuries as a circle, radiating around the Duomo at its center. It is an easily walkable city with pleasant cobblestone streets and minimal automobile traffic.

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Acqua di Gio

Sprezzatura in Firenze with Acqua di Gio

These days it seems like I am in a different city every week but one of the things consistently in my suitcase wherever I go is Armani’s Acqua di Gio. The classic scent is like a passport when navigating social interactions, especially when a common language isn’t shared. Fragrance is a tool men can use to put their best foot forward, projecting a pleasant aroma of confidence that can help break down barriers.

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