One of life’s greatest enjoyments is travel – the experience of encountering new cultures, exploring foreign environments and interacting with a broad array of people. It is one of the few things that you can spend money on that makes you richer by virtue of deepening your understanding of the world and your place in it.
These days it seems like I am in a different city every week but one of the things consistently in my suitcase wherever I go is Armani’s Acqua di Gio. The classic scent is like a passport when navigating social interactions, especially when a common language isn’t shared. Fragrance is a tool men can use to put their best foot forward, projecting a pleasant aroma of confidence that can help break down barriers.
This past week I was in Florence for Pitti Uomo to get a first look at the new collections. Florence is one of the most stylish cities on earth with men embodying sprezzatura. There is a natural grace to the way Florentines live: from taking a caffè standing at the counter while thumbing through La Reppublica, enjoying a long leisurely lunch in one of the city’s grand piazzas, looking immaculate as they speed around the city on a Vespa.
Wherever I am, I try to immerse myself in the local culture and blend in as much as possible. For Florence, that meant classic Italian style in the way of tailored pants and a sport coat. Here men still take pride in dressing – you won’t see many locals in jogging pants or t-shirts. They have a way of putting clothes together that is simultaneously elegant and effortless.
My days were spent attending the menswear shows and appointments, which meant that I was on my feet most of the day. Florence is a walking city and there is a magic that comes with not knowing who you might run into or what (or who) might be waiting just around the corner. Wearing Aqua di Gio helps me be prepared for whatever I encounter throughout the day, whether it’s business or pleasure.
For evenings, I switch to the Aqua di Gio Profumo with its rich bergamot notes and dive into Firenze’s nightlife: where dinners can last for hours, finally punctuated by another caffè, and are followed by a walk to the gelato shop and a stroll around the Piazza Del Duomo.
In Partnership with Armani Fragrances